In 2017, the UK-based Lush Cosmetics Ltd. (Lush), popularly known as Lush Fresh Handmade Cosmetics, marked a decade of its involvement in an initiative called ‘Charity Pot’ where it gave away 100% of the purchase price of the product (after taxes) to grassroots organizations working for humanitarian, environmental, and animal rights causes. Lush was established by Mark Constantine (Constantine) and a few partners in 1995. The privately owned maker and distributer of soaps, shampoos, cosmetics, and other related items, had a presence in 48 countries as of 2016. It differentiated itself from other companies in the highly competitive cosmetics world by its ethical stance. This stance extended beyond the products and procurement practices to environmental ethos, use of natural ingredients, reduced packaging, no animal testing, and the overall care it took of the planet. But Lush had a different take on being an ethical company. As its website stated, “Here at Lush we have never liked to call ourselves an Ethical Company. We find the term rather a difficult concept, because it seems to us that it is used to describe companies who try not to damage people or planet with their trade practices – when surely this should not be regarded as ‘ethical’ but as normal business-as-usual.”

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

PayPal (11 USD)

BUILDING AN ETHICAL COMPANY - Next Page>>